# Legion Brand Lab

> Legion Brand Lab is a Perth, Australia-based brand strategy and design consultancy. We work with founders, CEOs, CMOs, and executive teams to architect brand leadership in dynamic markets. Our methodology combines white space positioning research, breakthrough brand design, and brand-building activation. Founded in 2022 by Brad Dessington in West Leederville, Perth, Western Australia.

## Services

- [Brand Strategy](https://www.thelegion.au/brand-strategy): Brand architecture, positioning, evolution, employer branding, marketing strategy, communication strategy, product strategy, rebranding, and brand insights research.
- [Brand Design](https://www.thelegion.au/brand-design): Brand identity, brand guidelines, naming, communication design, digital design, website design, product design.
- [Brand Building](https://www.thelegion.au/brand-building): Brand campaigns, brand evolution activation, brand measurement, internal brand communication, employer branding design.

## Signature methodology

- [White Space Positioning](https://www.thelegion.au/brand-strategy/brand-strategy-perth): Identifying uncontested market domains where a brand can establish and sustain leadership.
- [Architecture of Brand Leadership](https://www.thelegion.au/insight/architecture-of-brand-leadership): Our framework for moving a brand from recognized to revered.
- [Gold Standard for Brand Strategy](https://www.thelegion.au/insight/gold-standard-for-brand-strategy): Brad Dessington's definitive piece on contemporary brand strategy.

## Founder

- [Brad Dessington](https://www.thelegion.au/team) — Founder & Managing Director. Previously founded Rogue Brand Agency, working with Disney, Barclays, and Durex among others.

## Office

- 4 Southport St, West Leederville, WA 6007, Australia
- +61 423 956 234
- team@thelegion.au

## Recent insights

- [The Architecture of Brand Leadership](https://www.thelegion.au/insight/architecture-of-brand-leadership)
- [Cancel-Proofing Your Brand: The Rise of Radical Transparency](https://www.thelegion.au/insight/cancel-proofing-brands)
- [What is Today's Gold Standard for Brand Strategy?](https://www.thelegion.au/insight/gold-standard-for-brand-strategy)
- [Elevating Perth Brands](https://www.thelegion.au/insight/elevating-perth-brands)
- [The ROI of Brand Architecture](https://www.thelegion.au/insight/roi-of-brand-architecture)
- [Mergers and Acquisitions: Strategic Branding](https://www.thelegion.au/insight/mergers-and-acquisitions-strategic-branding)
- [Brand Refresh vs Rebrand Costs: Strategy, Tiers & Pricing Guide](https://www.thelegion.au/insight/costs-of-branding)
- [Personalising Employer Branding](https://www.thelegion.au/insight/personalising-employer-branding)
- [Pioneering Employer Branding](https://www.thelegion.au/insight/pioneering-employer-branding)
- [Adaptive Brand Identities](https://www.thelegion.au/insight/adaptive-brand-identities)
- [Strategic Brand Guidelines](https://www.thelegion.au/insight/strategic-brand-guidelines)
- [Building Brands for ROI](https://www.thelegion.au/insight/building-brands-for-roi)
- [Connecting with Gen Z: Brand Insights](https://www.thelegion.au/insight/connecting-with-gen-z-brand-insights)
- [Evolve Your Brand to Conquer the S-Curve Plateau](https://www.thelegion.au/insight/evolve-your-brand-to-conquer-the-s-curve-plateau)
- [Redefining Grit: Perth Industrial Brand Strategy](https://www.thelegion.au/insight/redefining-grit-perth-industrial-brand-strategy)
- [Time-Travelling Brands](https://www.thelegion.au/insight/time-traveling-brands)
- [When Doing Things Well Isn't Strategic](https://www.thelegion.au/insight/when-doing-things-well-isnt-strategic)
- [Your Business Needs a Brand Audit](https://www.thelegion.au/insight/your-business-needs-a-brand-audit)

## Awards

- Cannes Lion Shortlist
- Loeries Silver Winner
- Tony Koenderman's AdReview Awards: Big Idea — Campaign of the Year
- Pendoring Excellence

## Geographic focus

- Primary: Perth, Western Australia
- Secondary: Australia (national)
- Selected international engagements: yes — see project case studies

## What Legion Brand Lab is NOT

- Not a digital marketing or paid-media agency
- Not a logo-only or freelance design service
- Not affiliated with Legion Labs (legionlabs.com), Legion (the security company), Legion Trading, Legion Athletics, or any other organisation called "Legion"