CONSISTENCY

MEMORABLE, REPEAT

Every great brand needs a cohesive system that maintains its integrity and recognisability across all touchpoints. Legion’s Brand Systems & Guidelines create a structured foundation that ensures your brand’s visual and verbal elements are seamlessly applied. We empower brands with the tools to deliver a unified message, making sure each interaction reinforces the brand’s unique space in the market.
DEFINING

BRAND SYSTEMS

Brand systems and guidelines are the framework for how a brand should look, sound, and feel across every channel. They define the standards for logo usage, typography, colour schemes, tone of voice, and visual assets, creating a consistent experience for audiences. This comprehensive system not only ensures cohesion but also allows for flexibility, enabling teams to apply brand elements with clarity and creativity in diverse contexts.
GUIDING THE WAY

DESIGN'S NORTH STAR

We build identities that capture attention and leave a lasting impression. Our difference lies in creating identities that are as strategic as they are creative. Every element is thoughtfully crafted to reinforce the brand’s essence, ensuring that each interaction adds depth to the brand story. With Legion Brand Lab, brands achieve a distinctive presence that not only fits their current market but positions them for future success.
comprehensive

brand guides

Our process begins with a detailed understanding of your brand’s identity and vision. We then create a tailored set of guidelines, covering everything from logo placement and colour specifications to tone of voice and brand mnemonics. Our brand systems provide clear instructions while allowing for adaptability, ensuring that your brand’s visual language is consistently applied while remaining responsive to the context. Our comprehensive approach means your brand not only looks cohesive but also communicates with clarity and purpose.

let's talk DESIGN, today

big thinking

perth, global

As a leading brand agency in Perth, Legion Brand Lab specialises in creating detailed brand systems that resonate with both local and global audiences. We understand the importance of cohesive branding, crafting guidelines that support Perth-based brands in maintaining consistent identity across every platform. For businesses seeking to unify their messaging and establish a recognisable presence, Legion’s expertise in brand systems and guidelines ensures your brand’s integrity at every touchpoint.
FAQ

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questions?

What are brand systems and guidelines, and why are they essential?
How do brand systems contribute to brand recognition?
What elements are included in Legion’s brand systems and guidelines?
Why is flexibility important in brand systems?
How does Legion ensure our guidelines are user-friendly?
How can brand systems support global brand expansion?
What’s the difference between brand systems and brand identity?
How does Legion adapt brand systems for different industries?
How often should brand systems and guidelines be updated?
Insights Highlights

OUR THOUGHTS

Read Article
November 27, 2024

Scaling Without Breaking: Expanding Brands With Strategic Guidelines

Discover how strategic brand guidelines are the secret to scaling your business without losing identity or trust. From Airbnb's early challenges to Coca-Cola's regional success, learn actionable insights and proven strategies to expand with confidence and consistency.
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November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.
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November 14, 2024

Redefining Grit: Lessons from Iconic Brands for Perth’s Mining and Industrial Sector

Can Perth’s mining and industrial brands transform pragmatic grit into iconic branding? Explore how authenticity, innovation, and a refined brand strategy can redefine these resilient industries, inspired by global icons like Harley-Davidson and Caterpillar.

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LET'S CHAT BRAND, TODAY