BRAND LEADERSHIP AGENCY

OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR  BRANDS TO BECOME CLEAR MARKET LEADERS.

Legion type
OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR  BRANDS TO BECOME CLEAR MARKET LEADERS.
OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR  BRANDS TO BECOME CLEAR MARKET LEADERS.
full brand development

BRAND expertise

At Legion, we go beyond creating brands - we forge brand leadership with a clear competitive advantage. By amplifying your brand’s unique difference and value through innovative strategies, we position your brand to not only stand out but lead the market.

We craft powerful identities that drive your brand to the forefront of your industry, ensuring you don’t just compete - you thrive. With our Legion as your brand agency partner, your brand becomes the one of breakthroughs.
Brand Evolution
from brand evolution to leadership

We go beyond evolving brands - we uncover new spaces for them to grow and lead. By identifying untapped market opportunities, we position your brand where it can stand apart and thrive. Our approach creates a clear path for growth, building bold identities and strategies that allow your brand to lead in fresh, thriving spaces.

refresh
reimagine
reposition
mergers
rebrands
pivot
portfolio
scaling
remarket
REPOSITION
REVITALISE
LEADERSHIP
MERGERS
PORTFOLIO
REIMAGINE
Shoes
Brand design
BRAND EVOLUTION

OUR WAY

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deep discovery

We begin by thoroughly exploring your commercial landscape and brand market environment. This includes assessing competitor positioning, customer behavior, and emerging trends. Additionally, we conduct market predictions and paradigm research to uncover future opportunities, allowing us to pinpoint where your brand can disrupt, differentiate, and lead.

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growth vectors

Based on the insights from discovery, we identify the most promising growth vectors. These are the untapped market opportunities where your brand can expand, whether it’s through new product development, entering new markets, or optimising existing assets. This phase ensures a clear, strategic pathway for sustained growth.

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brand strategy

With growth vectors defined, we craft a comprehensive brand strategy that aligns with your business objectives. This strategy is focused on differentiation, leadership positioning, and building a brand identity that resonates deeply with your target market, setting the stage for long-term success.

Clients

CLIENTS AND GOOD PARTNERS

“An invaluable business partner to any Marketing and Communication team.”
JULIET DICKSON
GM BARCLAYS
"I’ve worked with a number of experienced brand and product strategic minds, they are my first preference."
AMANDA DENTON
DIVISIONAL DIRECTOR: GROUP MARKETING, COMMUNICATION AND CUSTOMER RELATIONS
"The Legion team delivers exceptional work to an incredibly high standard – and they're fantastic to work with."
phoebe adams
head of joy
Insights Highlights

OUR THOUGHTS

Read Article
November 27, 2024

Scaling Without Breaking: Expanding Brands With Strategic Guidelines

Discover how strategic brand guidelines are the secret to scaling your business without losing identity or trust. From Airbnb's early challenges to Coca-Cola's regional success, learn actionable insights and proven strategies to expand with confidence and consistency.
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November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.
Read Article
November 14, 2024

Redefining Grit: Lessons from Iconic Brands for Perth’s Mining and Industrial Sector

Can Perth’s mining and industrial brands transform pragmatic grit into iconic branding? Explore how authenticity, innovation, and a refined brand strategy can redefine these resilient industries, inspired by global icons like Harley-Davidson and Caterpillar.
FAQ

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questions about brand building?

How does a branding agency create long-term value for a business?
What role does strategy play in brand building?
Why is it essential to work with a multidisciplinary branding agency?
How does brand building integrate with commercial success?
What should I expect when partnering with a high-calibre branding agency?
Why is brand evolution critical in today’s landscape?
Why should I choose a Perth-based branding agency?

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