resonate

make connection

Every brand message is an opportunity to connect, inspire, and build loyalty. Legion Brand Lab's Communication Strategy ensures that your brand speaks with clarity and purpose across every touchpoint, from internal culture to external campaigns, creating a seamless brand experience that resonates deeply with audiences.
CHART TO COURSE

comms strategy

Communication strategy is the roadmap for brand messaging, guiding what you say, how you say it, and where it’s heard. A robust communication strategy covers every channel and audience segment, ensuring that each message reinforces the brand's propositions and connects meaningfully with its audience. Whether for internal alignment for employer branding, customer engagement in marketing, or market positioning for brand strategy, communication strategy turns brand values into action, creating consistent and compelling interactions across all platforms.
creating

meaning magnets

Legion’s globally awarded team brings years of experience in crafting communication strategies that are both authentic and effective. Stemming from our brand strategy, and our expertise across industries and markets we ensure that each message reflects your brand’s value proposition, driving engagement and loyalty. With Legion as your partner, your communication strategy becomes a powerful tool for building a unified brand experience.
approach

how we do it

We begin by understanding your brand’s voice, commercial objectives, and brand positioning goals. We conduct a thorough analysis of target audiences, communication channels, and competitor messaging to inform a cohesive, multi-channel strategy. From tone of voice guidelines to messaging frameworks, we craft communication plans that deliver precision and impact, building a clear, consistent voice across internal and external communications. With Legion’s approach, your brand’s message becomes an experience, creating trust and connection with every interaction.

let's talk strategy, today

big thinking

perth, global

As a leading communication strategy agency in Perth, Legion helps brands amplify their voice in Western Australia and beyond. With a keen understanding of the local market and global trends, we tailor communication strategies that resonate with Perth audiences while setting brands up for broader impact. For businesses looking to clarify their messaging and enhance engagement, Legion’s communication strategy services deliver consistency, connection, and competitive advantage.
FAQ

Got any
questions?

What is communication strategy, and why is it important?
How does Legion approach communication strategy development?
What are the key elements of a communication strategy?
How can communication strategy support internal alignment?
Why is multi-channel consistency essential in communication strategy?
How does Legion ensure a communication strategy adapts over time?
How can a communication strategy improve customer engagement?
What’s the difference between communication strategy and marketing strategy?
How does tone of voice impact communication strategy?
Insights Highlights

OUR THOUGHTS

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November 27, 2024

Scaling Without Breaking: Expanding Brands With Strategic Guidelines

Discover how strategic brand guidelines are the secret to scaling your business without losing identity or trust. From Airbnb's early challenges to Coca-Cola's regional success, learn actionable insights and proven strategies to expand with confidence and consistency.
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November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.
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November 14, 2024

Redefining Grit: Lessons from Iconic Brands for Perth’s Mining and Industrial Sector

Can Perth’s mining and industrial brands transform pragmatic grit into iconic branding? Explore how authenticity, innovation, and a refined brand strategy can redefine these resilient industries, inspired by global icons like Harley-Davidson and Caterpillar.

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LET'S CHAT BRAND, TODAY