STATEGIC BRANDING

Led by an award-winning team of strategists, Legion crafts dynamic brand strategies that define a clear path to market leadership.

Legion type
OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR  BRANDS TO BECOME CLEAR MARKET LEADERS.
Led by an award-winning team of strategists, Legion crafts dynamic brand strategies that define a clear path to market leadership.
THE FOUNDATION

STRATEGIC BRANDING

True brand leadership doesn’t happen by chance. It’s built on a strategy that aligns every facet of your brand—from insights to identity, product to communication. At Legion, we dive deep to unearth brand white space, crafting a clear path where your brand can uniquely thrive and lead. All of our strategies are developed from a foundation of brand strategy, ensuring that investment is well considered for future growth.
TO LEAD

Your Market

With every brand strategy project in Perth or around the globe, our Legion team brings internationally awarded expertise to identify untapped market potential and unlock your brand’s true promise. Guided by diagnostics and insights, we reveal where your brand can connect, inspire, and thrive amidst competition. By first gaining a deep understanding of your commercial engine, we leverage global experience to craft growth strategies that position your brand for lasting impact.
FAQ

Got any
questions?

What is brand strategy, and how does it impact business growth?
How does Legion use brand research in strategy development?
What types of research methods do you use to gather insights?
How does a brand audit inform a strategy?
What is brand architecture, and why is it important?
What role does communication strategy play in brand development?
How does Legion’s brand strategy align with business goals?
How can brand evolution help my business stay competitive?
What’s the value of employer branding and EVP in a brand strategy?
Insights Highlights

OUR THOUGHTS

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November 27, 2024

Scaling Without Breaking: Expanding Brands With Strategic Guidelines

Discover how strategic brand guidelines are the secret to scaling your business without losing identity or trust. From Airbnb's early challenges to Coca-Cola's regional success, learn actionable insights and proven strategies to expand with confidence and consistency.
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November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.
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November 14, 2024

Redefining Grit: Lessons from Iconic Brands for Perth’s Mining and Industrial Sector

Can Perth’s mining and industrial brands transform pragmatic grit into iconic branding? Explore how authenticity, innovation, and a refined brand strategy can redefine these resilient industries, inspired by global icons like Harley-Davidson and Caterpillar.

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