THE RIGHT FOUNDATION

STRATEGIC LEADERSHIP

A clear brand strategy is the blueprint for success, establishing your brand’s purpose, positioning, and direction. At Legion, we don’t just create strategies; we carve out white space for your brand to grow with authority, shaping a path to market leadership.
setting the

FOUNDATION

Effective brand strategy starts with understanding - your audience, your competition, and your market. Legion’s Diagnostics and Insights service delivers foundational knowledge, revealing white space opportunities where your brand can lead and thrive. We turn complex data into actionable insights, empowering your brand with a clear path forward.
MARKET DYNAMICS

DIVE DEEP

Diagnostics and insights form the backbone of brand leadership. This service combines quantitative and qualitative research methods to provide a comprehensive view of your brand’s current positioning, audience preferences, and competitive landscape. By leveraging market diagnostics, executive interviews, brand audits, focus groups, and surveys, we create a robust understanding of where your brand stands and the opportunities it can seize. Our insights are designed to inform your strategy at every level, from initial positioning to long-term growth.
approach

how we do it

At Legion, we don’t just gather data; we transform it into a roadmap for growth. Our team conducts in-depth market diagnostics, stakeholder interviews, and targeted surveys to reveal the core motivations and needs of your audience. With these insights, we identify areas of untapped potential - your brand’s white space. By understanding your brand’s competitive environment, we deliver insights that guide strategic decisions, ensuring your brand is positioned for impact and market leadership.

let's talk strategy, today

big thinking

perth, global

As a Perth-based branding agency, Legion combines global experience with local market expertise to provide diagnostics and insights that drive real results. Our knowledge of the Perth market enables us to deliver insights tailored to your business and industry, creating strategies that resonate locally and scale globally. For Perth-based brands ready to lead, our diagnostics and insights service delivers the foundation for informed, impactful strategies.

With an internationally awarded team, Legion brings a depth of experience in brand research and diagnostics that sets us apart. Our strategists have worked with leading brands worldwide, providing insights that support not just local relevance but global growth.
FAQ

Got any
questions?

What are brand diagnostics?
Why are diagnostics and insights important for brand strategy?
What research methods does Legion use for insights?
How does Legion identify white space opportunities?
What’s included in a brand audit?
How do diagnostics support long-term growth?
What role do stakeholder interviews play in diagnostics?
How does Legion’s diagnostic approach differ from others?
How often should a brand conduct diagnostics and insights research?
Insights Highlights

OUR THOUGHTS

Read Article
January 23, 2026

How Much Does a Brand Refresh, Brand Evolution or Rebrand Really Cost?

Brand refresh, brand evolution, rebrand - the costs vary wildly, and for good reason. This guide breaks down what actually drives branding investment, from business complexity to strategy depth, so you can scope the right level of work with confidence.
Read Article
January 13, 2026

When Doing Things Well Isn’t Strategic

When everything is labelled “strategy”, the word loses its meaning. This piece unpacks the subtle but critical difference between plans and true strategy, and why that distinction matters for long-term growth.
Read Article
January 29, 2025

Evolve Your Brand to Conquer the S-Curve Plateau

Uncover how to detect the plateau in your business growth and stay ahead of the game by aligning your brand identity with fresh opportunities. Learn the warning signs, strategic pivots, and cohesive branding tactics that will keep you competitive through each phase of the S-curve.

let's chat brandREACH OUT NOW

LET'S CHAT BRAND, TODAY